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ID number:971987
Published: 11.05.2015.
Language: English
Level: College/University
Literature: 27 units
References: Used
Time period viewed: 2000 - 2010 years
2011 - 2015 years
Table of contents
Nr. Chapter  Page.
  Introduction    1
1.  Propaganda as a Form of Communication    3
1.1.  Propaganda in Social-Historical context    5
1.2.  Forms of Propaganda    7
2.  Contemporary Advertising    8
2.1.  Advertisement Categories    9
2.2.  Classification and the Components of Advertisements    10
2.3.  Global Warming as a Social Issue    11
3.  Advertisements on Global Warming: Text, Image, Organization    13
4.  Advocacy Advertising: Focus on Global Warming    17-18
5.  Propagandist Approach and Environment-Related Advertising    19
  Conclusions    21
  Theses    22
  References    23
  Glossary    25
  Appendix: Display Advertisements    26

The present Research Paper is focused on the study of the model of propagandist approach applied to the representation of the theme of global warming in modern display advertisements available on the internet. Throughout the paper the techniques of propaganda and characteristics of environmental advertisements in modern context have been discussed and analyzed.
Advertising as promotion of goods has existed within the society since early civilizations. Multi-media age has opened a new era of advertising and contemporary advertising is an ever-growing industry, which being supported by technological innovations offers new possibilities not only for promotion of goods and services, but also ideas, values and attitudes. It functions as a medium to communicate important social and public issues to a mass audience and serves as a testament for standards and values of its society and time.
The Paper has presented the propagandist approach in context of contemporary advertising is emphasized. The idea of correlation between advertising and propaganda is based on common characteristic qualities of two processes and is developed by referring to advertising as to a form of propaganda. Theoretical sources suggest a basic understanding of the process of propaganda and advertising to reveal their function in promoting global warming theory as a social issue. In the empirical part online display advertisements related to climate change has been analysed to show how the issue is introduced through the use of modern advertising techniques and propagandist approach.

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