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ID number:315790
Published: 08.06.2020.
Language: English
Level: College/University
Literature: 8 units
References: Not used
Time period viewed: 2018.g. - 2019.g.
Table of contents
Nr. Chapter  Page.
  Executive summary    3
1.  Company’s overview    4
1.1.  Meizu history    4
1.2.  Meizu last five years analysis    5
2.  Marketing analysis    6
2.1.  Current marketing situation    6
2.2.  Threats and Opportunities    10
2.3.  Objectives and Issues    11
3.  Marketing strategy    13
3.1.  Meizu marketing strategy    13
3.2.  Social Media Marketing Strategy    14
3.3.  Action programs    15
3.4.  Budgets and controls    16
  Conclusion    17
  References    18

During this project I have analyzed many different sources and information about the smartphone producer – Meizu. The main conclusion points are:
• the company’s main objectives are becoming an individuality and giving possibility to buy exclusive devices for affordable price for people with any level of income;
• Meizu should work more on their marketing strategy, mainly think about distribution and promotion strategies. As these two points can help to gain worldwide popularity and big number of consumers.
The example of Meizu ca be described with a proverb: “If you want something to be done right, you've got to do it yourself”, as from the very beginning Jack Wong, company’s founder, was engaged in making devices with specific appearance, but without his control this point has become unimportant and Meizu smartphones has almost lost the feeling of identity.

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