Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ

Great deal: today with a discount!

Regular price:
4,49
You save:
0,49 (11%)
Discounted price*:
4,00
Purchase
Add to Wish List
ID number:160688
Author:
Evaluation:
Published: 02.11.2010.
Language: English
Level: College/University
Literature: n/a
References: Not used
Extract

There are good examples of corporate websites among assessed companies that illustrates an effective CSR communication. Websites of companies such as Cemex, Eversheds International Limited, The Coca – Cola Company, Latvija Statoil, Swedbank and TeliaSonera AB are easy to navigate and the CSR content is presented in a comprehensive manner. Information about case studies and CSR initiatives helps to evaluate the actual operations performed by companies. A company with less user-friendly website DnB NORD Banka operates a community volunteering project www.izglabsim.lv that shows a creative approach to CSR management. Excerpt from DnB NORD Banka’s website: “This autumn was established DnB NORD Environment Rescue Team that actively gathers information on environmental objects in critical condition throughout Latvia in order to conserve those natural wonders for the next generations”. Latvija Statoil website shares an information about several CSR case studies, one of them is a corporate social marketing project in association with Latvian Road Traffic Safety Department- Latvia Statoil attempts to educate drivers by promoting traffic safety issues. Since corporate website is a powerful platform for companies to inform the key audiences and the general public about their CSR targets and initiatives, it is important to use this platform strategically. Good examples of strategic CSR content management online are shown by following companies: Cemex, Eversheds International Limited, The Coca – Cola Company, Latvija Statoil, SEB Banka, Swedbank and TeliaSonera AB. …

Author's comment
Work pack:
GREAT DEAL buying in a pack your savings −2,36 €
Work pack Nr. 1233539
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this Atlants.lv paper on „The Online Communication of Corporate Social Responsibility (CSR) and Good Corporate Citizenship (GCC)”.

Link to paper:
https://eng.atlants.lv/w/160688

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook
Twitter

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register