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Operational Customer Relationship Managment
File size:
11 KB
ID number:

158569

Evaluation:
Published: 04.02.2020.
Language: English
Level: Secondary school
Literature: 2 units
References: Not used
Extract

The three main components of operational CRM are marketing, sales force, and service.
1. Marketing automation- is basically focused on automating marketing processes. In marketing, campaign management involves marketers to use customer specific information to determine, evaluate and develop communications that are targeted to customers in individual as well as multilevel or multichannel environment.

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