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ID number:648343
Author:
Evaluation:
Published: 15.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Marketing- promoting and selling of products or services.
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.
Exercise: Marketers have to identify or anticipate a customer need; develop product or service that meets that need better than any competing products or services; persuade target customers to try the product or service; and in the long term modify it to satisfy changes in consumer needs or market conditions. Marketers can design particular features, attractive packaging, and effective advertising, that will influence consumer’s wants. Marketing thus combines market research, new product development, distribution, advertising, promotion, product improvement, and so on.
1. Identify (recognize as being worthy of attention)- noteikt, atpazīt.
2. Persuade (cause (someone) to do or believe something through reasoning or argument)- pārliecināt.
3. Develop (become or make larger or more advanced)- izstrādāt, attīstīt.
4. Modify (make partial changes to)- pārveidot.
5. Design (a decorative pattern)- noformēt, dizains.
6. Influence (the power or ability to affect someone’s beliefs or actions)- ietekme, iespaidot.
Distribution channel- all the companies or individuals involved in moving a particular good or service from the producer to the consumer.
To launch a product- to introduce a new product onto the market. (Izlaist produktu).
Market opportunities- possibilities of filling unsatisfied needs in sectors in which a company can profitability produce goods or services (mārketinga iespējas)
Market research- collecting, analyzing and reporting data relevant to a specific marketing situation (such as proposed new product) (Tirgus izpēte)
MarketSegmentation-dividing a market into distinct groups of buyers who have different requirements or buyinghabits.(Tirgus sadalīšana)
Packaging- wrappers and containers in which products are sold.
Points of sale- places where goods are sold to the public- shops, stores, kiosks, market stalls, etc. (Pārdošanas vietas)

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