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ID number:250951
Author:
Evaluation:
Published: 17.12.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

In the introductory part the author touches upon promotional objectives and explains that promotion mix is combination of advertising, personal selling, sales promotion and publicity.
The author goes on telling about types of advertising and advertising media. He introduces with the most commonly used advertising outlets and these are newspaper, television, direct mail radio, magazines and outdoor displays.…

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