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ID number:357565
Published: 14.12.2004.
Language: English
Level: Secondary school
Literature: 7 units
References: Used
Table of contents
Nr. Chapter  Page.
1.  The modern business environment    3
2.  Differences of international markets    4
2.1.  Differences of economic development    4
2.2.  Aspects, impacting the economic development    5
3.  Evaluating international markets    6
3.1.  Attractiveness of international markets    6
3.2.  Costs and risks of going international    8
3.3.  The role of free trade zones, trade alliances    11
4.  Summary    12
5.  References    14
  Appendix I    14
  Appendix II   

The volume and intensity of international trade has grown substantially in the last century. There are several factors that have facilitated it: technical advancement of communication and transportation, development of the global capital market. On the other hand, the world’s population nowadays is more mobile. This builds a basis for ‘cosmopolite tastes’ of the people, i.e. for diminishing culture-specific product preferences.
The volume of international trade in goods and services in year 2002 has reached 2025.9 billions US $. 1 The world’s merchandise trade of manufactured goods has grown 43,26 times from year 1950 till 2002. 2…

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