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ID number:253888
 
Author:
Evaluation:
Published: 14.08.2017.
Language: English
Level: College/University
Literature: 17 units
References: Used
Time period viewed: 2000 - 2010 years
2011 - 2015 years
2016 - 2020 years
Table of contents
Nr. Chapter  Page.
  INTRODUCTION    1
  THEORETICAL PART    4
  ADJECTIVE MORPHOLOGY: A GENERAL OVERVIEW    5
  DERIVATIONAL ASPECTS    6
  INFLECTIONAL ASPECTS    10
  PERIPHRASTIC FORMS    11
  EMPIRICAL RESEARCH    13
  RESULTS OF THE LINGUISTIC DATABASE RESEARCH    14
  Mercedes-Benz advertisements    14
  BMW advertisements    18
  FINDINGS    20
  DISCUSSION    21
  CONCLUSIONS    22
  THESES    24
  REFERENCES    25
  APPENDICES    27
Extract

CONCLUSIONS
The morphology of adjectives in the advertisements of Mercedes-Benz and BMW has proved to be a research field that yields a sufficient amount of data for it to be possible to answer the research questions set at the beginning of the research and to draw necessary conclusions.
Due to the thorough study of theory on adjective morphology and the consecutive empirical research, the aim of this research paper has been met.
The empirical research of the 40 randomly selected advertisements provided a total of 60 cases that were examined and classified according to their morphological patterns.
BMW advertisements were slightly less rich in adjectives that those of Mercedes-Benz, however, they are also more versatile, as some of them contained more than one morphological pattern.
All morphological features, except one, appeared at least once in at least one of the taken samples. The only morphological feature that did not appear in any sample was periphrastic comparative.
In general, the largest part of samples consisted of simple forms, suffix-derived adjectives and compound adjectives. The generally less-represented groups were inflectional and periphrastic comparative and superlative.
Visible adjective morphology patterns in car advertisements depending on the company they belong to have been found.
It was observed that the advertisements of Mercedes-Benz were richer in simple forms, compounds and morphologically innovative adjectives. They contained a moderate number of adjectives as compared to the advertisements of BMW and a visibly low number of any comparative or superlative forms.

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