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ID number:897645
Published: 06.05.2021.
Language: English
Level: Secondary school
Literature: 5 units
References: Not used
Time period viewed: 2019.g. - 2020.g.
Table of contents
Nr. Chapter  Page.
  Introduction    3
1.  Starbucks    4
1.1.  Company history    4
1.2.  Company profiles    4
1.3.  Products and services    4
1.4.  Pricing    5
1.5.  Advertising    5
2.  Costa Coffee    5
2.1.  Company history    5
2.2.  Company Profiles    6
2.3.  Product and services    6
2.4.  Pricing    6
2.5.  Advertising    7
  Conclusion    8
  Literature and sources    9

2.5. Advertising
• Compant has a „Costa foundation” community .It is a charity that improves the education for children in some of the poorest coffee-farming countries around the world, where children often have limited or no access to education. (Costa Foundation, 2019)
• Costa Coffee products have the Rainforest Alliance Certified seal ,that means that products are grown and harvested on farms and forests that follow sustainable practices.
• Costa Cofee has a recycled cups
• Interesting cups designs
• Also have a special Costa app that lets you order on the way, pay with your phone and find stores
• BOGOF- happy our, when you can buy one product and get one free

Of course, the most popular and bigger coffee shop is Starbucks. Unfortunately, Sturbucks also is more expensive than the Costa Coffee.
On the one hand, Starbucks is better than Costa Coffee because Starbucks has a lot of drinks. Even though Starbucks doesn’t have a lot of snacks, it is a place where people go for coffee, tea, and other drinks, not snacks.
On the other hand, Starbucks is a brand and that’s why people usually choose it reather than Costa Coffee.
For author, Starbucks has more interesting and attractive cup design than the Costa Coffee.

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